Companies Should Protect Their Brand Value During Disposal Processes
This article is taken from the interview in the May 2025 issue of Medikal News Magazine.
“With our reliable, eco-friendly, and customer-focused disposal solutions, we protect brand reputation, reduce costs, and contribute tangibly to a sustainable future. Our goal is always 100% satisfaction—and together, to create real impact.”
Scrap Danışmanlık Inc. is making waves with its new corporate identity and its animated film that introduces its innovative disposal solutions across seven different industries. In an exclusive interview with Medikal News Magazine, Chairman of the Board Merdan Altınöz shares Scrap’s strategies around reliability, 100% customer satisfaction, brand value protection, and sustainability through ten questions and answers:
What does the new corporate identity of Scrap Danışmanlık represent?
Our new identity reflects our core values of reliability, innovation, and sustainability. As a leader offering disposal consultancy in seven industries, we prioritize protecting our clients’ brand value and delivering environmentally responsible solutions. Preserving the environment is crucial for us—we want to leave a clean and beautiful world for our children.
What is the message behind your new animated film?
Our animated film highlights our safe, eco-friendly, and brand-oriented disposal solutions across seven sectors. It emphasizes how we help companies protect their brand value and reduce costs through our sustainability strategies.
Why should companies choose Scrap Danışmanlık?
Scrap Danışmanlık is, in our view, unrivaled thanks to its expert team, innovative technologies, and sector-specific solutions for seven industries. We place brand security above all else through our 100% customer satisfaction policy, legal compliance, safe disposal practices, cost efficiency, and sustainability-focused operations.
Why is protecting brand value important for companies?
Brand value represents a company’s reputation and market trustworthiness. In industries such as medical, chemical, and electronics, improper disposal is not even an option. A single error can severely damage brand reputation. We eliminate these risks with our secure and eco-friendly disposal methods, ensuring our clients’ brands are protected.
How does Scrap Danışmanlık’s multi-sector expertise make a difference?
In sectors like medical devices, pharmaceuticals, textiles, cosmetics, food, packaging, and electronics, our expert team delivers tailored sustainable disposal strategies. This maximizes legal compliance, brand protection, and customer satisfaction.
What role does sustainability play in your disposal strategies?
Our sustainability strategies involve the environmentally responsible disposal and recycling of hazardous waste. Using innovative technologies, we reduce carbon footprint and optimize waste management to minimize environmental impact.
Why are trust and customer satisfaction so important to Scrap Danışmanlık?
Trust forms the foundation of our clients’ confidence in us. As a corporate standard, we aim for 100% customer satisfaction. To achieve this, we ensure transparent, swift, and complete service. Our commitment is reinforced by our ISO 9001 Quality Management, ISO 14001 Environmental Management, ISO 27001 Information Security, and ISO 45001 Occupational Health and Safety certifications. These validate our excellence in quality, environmental standards, data security, and workplace safety.
What are the common challenges in disposal processes, and how do you solve them?
When companies try to handle disposal on their own, they often face legal complexities, high costs, and environmental risks. Scrap Danışmanlık overcomes these challenges with well-organized processes, tax advantages, and green technologies—helping reduce costs and protect brand value.
What are your future goals with the new corporate identity?
We are moving steadily towards our goal of expanding globally while reinforcing our leadership across seven sectors. We will continuously enhance our sustainability strategies to help more companies protect their reputation and achieve eco-friendly goals—without ever forgetting our responsibility to the environment.
What is your message to companies interested in working with Scrap Danışmanlık?
We carry your brand not just into today, but into the future. In disposal processes, security, speed, and legal compliance are the foundations of our service—while environmental responsibility and cost efficiency are our standard. Working with SCRAP is more than just hiring a service; it’s entering a strategic partnership that protects your brand, supports sustainability, and saves you time.